Blogs come in all shapes, sizes, colours and layouts these days. Blog hosts like WordPress and Blogger et al have huge libraries of templates to choose from so even if you have no coding skill (or no interest in that sort of thing) whatsoever, you can still have a really great looking blog.
Having coding skills means you have the ability to create a more personalised and unique blog, by being able not only to change colour schemes, but the very layout of the page template you started with. I’ve done that with a couple of my other blogs, but so far have left this one pretty much as it came in the box.
But being a perennial tinkerer, I don’t think I can keep my hands off it for much longer! For one, I love the colour green – it’s always been my favourite, so the colour will stay! But the layout…
Something else is missing and I keep looking at the top of the page thinking “What? What is missing from up there?”
Ok, I know really… I’m just creating a little suspense! This blog is in dire need of a killer graphic header and I’m going to give it one! It’s just that putting one together takes ages! Well, sourcing the images takes most of the time because there’s so much great stuff to choose from. But putting it all together in Fireworks (my preferred graphic editor) takes a while too, because I will tinker and tweak until it’s just so! I blame it on that blasted perfectionist gene floating around in my DNA somewhere!
So what’s all this got to do with how to make money with a blog? Well, a really good graphic header enhances the look and feel of any blog, so that when visitors stop by, they think, “Hey, nice banner!”. It’s psychological and something advertisers have known about since the year dot. It’s how they make money. A good visual hook sells!
Your header banner is your visual hook into your blog.
The better it is the more your readers will be impressed with your blog. They’ll respect the work that’s gone into it (albeit subconsciously) and feel more inclined to want to stop by more often. More’s the point, that graphic will lodge in the memory of each visitor to your blog, like a brand name or a brand logo. The better it is and more visual impact your graphic has, the better they’ll remember it. People are more likely to go back at a later date to a blog or website that they register this way in their memory whether or not they remember the url.
So make yourself a good header graphic (or pay someone to make one for you) and your blog will be all the better for it!