What Advertisers Want Part 1

From reading recent posts at IZEA, which owns PayPerPost it looks like they are pressing ahead with the switchover from rating their postie’s blogs by page rank to the more realistic Real Rank.

Good news for bloggers?

Well, it should be in an ideal world. But the reality is not ideal.

Everything would be fine if the advertisers themselves were more interested in the exposure that high traffic blogs will give their businesses online, just as they do when they spend many thousands of dollars on advertising in magazines and newspapers. But online is a different kettle of fish altogether.

Whilst blogs and especially high traffic blogs present advertisers with a very good medium for getting their message across, the underlying mindset of advertisers is that it is not enough and there are much greater rewards to be had in viewing figures from a high placement in the search engine page results (SERPs). To achieve this relatively quickly, the best way is to procure back-links from other sources which give the search engines the illusion that the advertiser’s website is popular and therefore merits a high placement in their SERPs.

All would be fine if that practice were being allowed to continue unabated, but Google have other ideas…

Read more about this in Part 2 after a word from our sponsors (hehehe)!

Terry Didcott
Make Money Online