In terms of creating a blog with a view to make money online, you need as many readers as you can get.
Essentially you also need as much organic search traffic as you can attract. By attracting organic search traffic by the intelligent use of SEO, you’ll attract the kind of traffic that will click your ads.
By posting often and with good quality content that people will want to read and come back for more, you create the product.
With the promise of more posts of a similar quality and of frequent periodicity, you create the desire.
With excellent informative and educational posts you create the need.
So now what you have to do is create the path. The path to the door of your blog.
The only way of bringing visitors to your blog is by you getting out there and telling them about it! Ok, that’s a very simplistic statement but in its simplest terms, that’s exactly what you have to do in order to entice the curious to poke their head around the corner and notice your place.
The most popular ways of spreading the word about your blog are through the social networking sites like MyBlogLog and social bookmarking sites like del.icio.us, digg, stumbleupon etc. Other equally effective ways include writing articles and publishing them on ezines and article directories, posting comments on other blogs that fall into the same category as your own and also posting meaningful pieces in forums and message boards, using your signature to display the link back to your blog.
The success of your blog and its ultimate ability to make money for you depends very much on people. In fact it depends entirely on people, because without them you have no readers, no visitors, no traffic and no reason for advertisers to want to place their ads on your blog and you won’t make money.
So get out there and make friends with your fellow bloggers, forum members and anyone that you come across while online. You never know, the next person you bump into could be the owner of a high ranking blog who might just be willing to review your blog.
Closely followed by a mob of advertisers waving money in your face…
Update 2008: ignore the above info… that was written in a time when everybody believed that getting social traffic to your blog would make money for you. we now know that is horseshit put about by so called a-listers.
It was a lie.
The only way to make money from visitors to your blog is to attract buying organic search engine traffic. Social traffic don’t click you ads. Why? Because they’re Internet Marketers like you and they know what PPC ads are and they know what affiliate ads are. They don’t click them because if they wanted to buy an affiliate product, they’d use their own affiliate id and get the commission themselves.
True organic search traffic, on the other hand are generally not Internet Marketers, and therefore don’t know what PPC and affiliate ads are. If they’re curious, they’ll click. You make money online from organic search traffic and very little else. Unless of course you are an A-lister and you’ve already sold all your new affiliate stuff to the readers who saw it first in your blog.
To get to A-lister status can take years, if ever, so if you want to go down that path, you can, but don’t expect to make money for those years…
Later posts in this blog will confirm this fact.