Following on from my last post, I’ve already noticed an increase in traffic coming into this blog thanks to giving out all those free links. Thanks to everyone who visited out of curiosity.
It’s the right way to go. I’ve been surfing around quite a lot of other people’s blogs to get ideas, pick up hints and tips and anything else of interest and I’m noticing a growing trend towards link freedom between blogs. That can only be a good thing as it encourages people to visit other blogs and leave relevant comments, thereby spreading the traffic around and everyone benefits.
Of course spammers think they’re onto a winning streak with the increase in their perceived barriers being dropped, but they are wrong, as always. Bloggers who are aware enough about the benefits of removing the “nofollow” attribute from their comments and also intelligent enough to have comment moderation put into place so spammers comments (and their useless links) never see the light of day.
The same goes for morons who think they’ll get a free back-link by posting useless one-liner like “I agree with you”, or “very good post” and nothing else of substance! Well they’ll get deleted too, because the whole idea of accepting comments on blogs is to encourage a pertinent dialog between blogger and reader. I can tell you from experience that most bloggers quickly tire of these people and ones who copy and paste the same comment in different posts – they add no value to a conversation so they simply get deleted.
Comments in blogs have another purpose for bloggers apart from their solid community building benefits and that is content. Search engines love fresh, original and on-topic content, so good comments add to the content of the post to which they relate adding more substance to the blog. For that benefit, the blogger is happy to give something in return to the poster, in the form of a free one-way back-link to the poster’s own blog or website. Both parties gain something from this exchange, so it’s no wonder that the popularity of doing away with the “nofollow” attribute in comments is gaining popularity.
By encouraging people to leave good comments on your blog and giving a back-link as reward for their trouble, bloggers everywhere will see a natural increase in traffic, increase in good content on their blogs, and that in turn will encourage more people to read the comments and leave one of their own.
All in all a win-win situation for blogger and reader.
So let’s all keep the momentum going