On the 11th October 2007 an new search engine was launched in the UK that was fundamentally different from any other search engine that had gone before.
That doesn’t mean it differs in it’s ability to generate pages of relevant search results from any other search engine – it does that just as efficiently and effectively as any other.
What sets the Carbon Neutral Search Engine (CNSE) aside from the rest is in it’s pledge to offset the carbon footprint you create each time you initiate a search.
How will an online search function do that?
The CNSE aims to measure the amount of carbon used for each search initiated on its engine and to replace that which is used back into the environment. The initial offsetting will be undertaken by a company celled Climate Care who are a leading UK offsetting company.
Interestingly, they have to date offset over 1m tonnes of carbon dioxide emissions through various programs of environmental initiatives like reforestation, investing in renewable energy technology and energy efficiency projects.
So what about the search engine itself?
The CNSE is powered by Google, so has the backing of the largest of all the search engines to ensure your search results will be every bit as accurate and relevant to the search terms that you enter. It’s as easy to use as any other search engine, but also has the benefit of no advertising on it’s homepage to distract you from your search.
Interestingly, this is a UK initiative that was created with no outside funding and is run purely with a view to helping the environment and to do their bit to help slow down the effects of global warming through reducing the UK’s own carbon footprint.
By the way, they also pledge that should they hit ten thousand searches by 25th December (this year) they will double all carbon offsets. Considering they offset each search query processed by 100g or greater of carbon dioxide anyway, that should keep them busy for a while!
Have a look for yourself and help the environment using the link below:
Check out the Carbon Neutral Search Engine for yourself.
Blogging the Balance
Blogging in general is about keeping plenty of relevant and interesting posts coming to your blogs, which means keeping a healthy balance between those posts which are sponsored and those which are written for the blog.
Sometimes, when there are a lot of paid opportunities floating around it’s easy to get involved in grabbing as many as you can physically write because while they may be there today, they might not be there tomorrow.
So in times of plenty, reap the harvest while you can in preparation for times of famine.
Just make sure you keep the balance of your blogs healthy so your readers have good posts to read as well as the reviewed stuff!