Plan to Make Money

When you plan to make money, all sorts of process start to happen that are necessary steps in the money making grand scheme of things. This post takes a sideways look at some of the ways in which you can plan to make money and some of the ways in which you can totally mess it up by not planning.

First, how to totally mess things up.

Lets take an example. Think about an already successful business that has proven itself over time to be long term and able to sustain growth thanks to a solid foundation laid at the original planning stage. Oh, I don’t know, an online company like, eBay for instance. Now eBay were doing very well under their original management team because they knew what they were doing and they proved it by creating the worlds biggest and best known online auction site.

Then changes happen and a new management team walk in and decide they want to change things because that’s what new management teams always want to do, just to prove they know better than their predecessors.

Except, in this case, the new team decided they were bigger than the affiliates that were driving all that traffic to their site and who helped the company to become what it had become. They decided they could expand the business their way and prune back the money they were paying their affiliates and keep it for themselves.

What they didn’t plan for, and this is and will be their biggest downfall, was that no matter how big or well know your company, if you are an online based business you need traffic to visit your website and keep on visiting your website in order that you can maintain the sales. Their first move was to take control of their affiliates, who previously were working through Commission Junction. EPN was created and eBay started handling their own affiliate affairs with the general consensus that reporting would get better. It got worse.

So then EPN started getting rid of all their biggest affiliates who were making the most money. Money that the eBay management team wanted to keep for themselves. Amazingly enough, they saw a drop in traffic to their website and a drop in sales.

To counter this, they changed the way in which affiliates sales were reported with the slant on more money for us, less for you. That rankled a lot of the remaining affiliates but they were in no position to argue, because it had become patently clear that any affiliates that started making waves seemed to quietly lose their accounts.

In the latest debacle, EPN sent all their affiliates an email yesterday (19th August) outlining a new reporting and assessment structure for affiliates, taking the onus away from a sale percentage, which in any affiliate program is the incentive to drive the traffic to make the sales, to be replaced with some kind of algorithmic assessment of the quality of the customer sent by the affiliate.

It sounds like and probably is the last nail in the coffin of the affiliate income derived from eBay and will force affiliates to change allegiance to programs where they can make money on sales, which is what they do. The upshot of all this is that because of ill considered planning, EPN will kill its business slowly as affiliates start promoting rival company products and filter customers away from eBay and towards companies such as Amazon. Would this have happened had they decided to seek professional assistance from a company that offers Ecommerce solutions instead of doing things themselves? Who knows, but one thing is certain, the old saying “if it ain’t broke don’t fix it” certainly applies in this example, because the new guys came along and took a successfully working business model and messed around with it until they broke it.

So there is a real life reason for careful planning in business. If you get it wrong, you stand to watch your business go down in flames. But if you get it right and carefully weigh up all the alternatives and possible outcomes of your actions, then you can strengthen your business in all directions and build a better, more sold foundation for growth and success. By making use of the services of an experienced Ecommerce consulting company, you can iron out any potential problems before they manifest. Or you can go it alone and hit and hope for the best.

Well, not all businesses will fail for being tweaked to see what works best and in fact some can truly blossom with the right kind of tinkering. One small change can see profits explode overnight and running a business is all about taking chances. But its also all about taking chances that might work and if they patently don’t work, then make sure you have a contingency plan up your sleeve or be ready to bit the bullet and revert back to a previously successful working model if it will save your business from going under.

Terry Didcott

Make Money Blog

How to Make Money Online with a Home Business

Everyone who works from home using the Internet as their primary source of income wants to know how to make money online from a home business. Some people are actually doing just that, while th vast majority of people are not. We’ll look at what separates the two.

Those Who Do Not Make Money Online

Those that do not make money online from their home business are the ones who are generally bloggers chasing social traffic to gain a large readership in the hope of either eventually attracting advertising revenue or selling affiliate products or earning money from PPC ads. They fail because the kind of traffic they are chasing are never going to convert into cash.

Why is this, when all the so-called A-list bloggers are telling everyone that they are making a mint from advertising because they have such a large reader base, which is what the advertisers require in order to spend money on placing their ads on your blog? Well, actually, advertisers soon realize that the very type of traffic that the A-list is attracting does not convert for them, so they move on. They generally make peanuts from any PPC ads because social bloggers do not click on the ads, and the ones that do rarely convert, which results in your blog being served low cost ads.

One way that the A-list make a lot of money is from new products that are released on Clickbank. Because their readership is huge and made up mainly of bloggers who also want to make money online from blogging, they are an easy target for this or that latest must have money making product or ebook and because of their status and high volume of blogger traffic, they generally get to promote new releases before they are generally released. This means they steal the march on everyone else, especially when it comes to MLM type sign-up lists or membership sites. Bloggers will sign up fast in the hope of taking a slice of the pie they just bought into, without realizing that the A-list blogger they just copped a commission for has virtually cleaned up in the first day or two and the scraps left for everyone else are not worth fighting over.

So where does that leave the blogger wanting to make money online from blogging?

Without a pot to piss in, usually. These are the failures in the home business market and statistically they fall in to the top 95-99% of all Internet marketers who try to get started in this business.

Those Who Do Make Money Online

Those that do make money online know what the A-listers do not tell their readers. They know that the kind of traffic they need to attract comes purely from the search engines and not the social media.

Why is this?

Because its targeted to the keywords their blogs and websites are optimized for, which in turn means that they are visiting the site because the site is (or at least appears to be) offering what they are looking for. In the case of PPC ads, the targeted traffic is much more likely to click them because they will be served to a fully optimized site as being totally relevant to that site’s topic. They will also be more likely to convert into sales for the advertiser, meaning the site will be served the top priced ads.

If the site is selling affiliate products, again, the traffic will have turned up at the site because that is what they were searching for and will be more disposed to buy.

The best part is once a site is generating a large volume of regular, search traffic, advertisers are much more interested in buying space on your site, because that traffic converts, period!

So now you know the difference from those that do and those that do not know how to make money with a home business where the Internet is your main source of income.

Or not as the case may be!

Terry Didcott

Make Money Blog