Plan to Make Money

When you plan to make money, all sorts of process start to happen that are necessary steps in the money making grand scheme of things.

This post takes a sideways look at some of the ways in which you can plan to make money and some of the ways in which you can totally mess it up by not planning.

First, how to totally mess things up.

Lets take an example. Think about an already successful business that has proven itself over time to be long term and able to sustain growth thanks to a solid foundation laid at the original planning stage. Oh, I don’t know, an online company like, eBay for instance. Now eBay were doing very well under their original management team because they knew what they were doing and they proved it by creating the worlds biggest and best known online auction site.

Then changes happen and a new management team walk in and decide they want to change things because that’s what new management teams always want to do, just to prove they know better than their predecessors.

Except, in this case, the new team decided they were bigger than the affiliates that were driving all that traffic to their site and who helped the company to become what it had become. They decided they could expand the business their way and prune back the money they were paying their affiliates and keep it for themselves.

What they didn’t plan for, and this is and will be their biggest downfall, was that no matter how big or well know your company, if you are an online based business you need traffic to visit your website and keep on visiting your website in order that you can maintain the sales. Their first move was to take control of their affiliates, who previously were working through Commission Junction.

EPN was created and eBay started handling their own affiliate affairs with the general consensus that reporting would get better. It got worse.

So then EPN started getting rid of all their biggest affiliates who were making the most money and getting paid the most. Money that the eBay management team wanted to keep for themselves. Amazingly enough, they saw a drop in traffic to their website and a drop in sales.

To counter this, they changed the way in which affiliates sales were reported with the slant on more money for us, less for you. That rankled a lot of the remaining affiliates but they were in no position to argue, because it had become patently clear that any affiliates that started making waves seemed to quietly lose their accounts.

In the latest debacle, EPN sent all their affiliates an email yesterday (19th August) outlining a new reporting and assessment structure for affiliates, taking the onus away from a sale percentage, which in any affiliate program is the incentive to drive the traffic to make the sales, to be replaced with some kind of algorithmic assessment of the quality of the customer sent by the affiliate.

It sounds like and probably is the last nail in the coffin of the affiliate income derived from eBay and will force affiliates to change allegiance to programs where they can make money on sales, which is what they do. The upshot of all this is that because of ill considered planning, EPN will kill its business slowly as affiliates start promoting rival company products and filter customers away from eBay and towards companies such as Amazon.

Would this have happened had they decided to seek professional assistance from a company that offers Ecommerce solutions instead of doing things themselves? Who knows, but one thing is certain, the old saying “if it ain’t broke don’t fix it” certainly applies in this example, because the new guys came along and took a successfully working business model and messed around with it until they broke it.

So there is a real life reason for careful planning in business. If you get it wrong, you stand to watch your business go down in flames. But if you get it right and carefully weigh up all the alternatives and possible outcomes of your actions, then you can strengthen your business in all directions and build a better, more sold foundation for growth and success.

By making use of the services of an experienced Ecommerce consulting company, you can iron out any potential problems before they manifest. Or you can go it alone and hit and hope for the best.

Well, not all businesses will fail for being tweaked to see what works best and in fact some can truly blossom with the right kind of tinkering. One small change can see profits explode overnight and running a business is all about taking chances.

But it’s also all about taking chances that might work and if they patently don’t work, then make sure you have a contingency plan up your sleeve or be ready to bit the bullet and revert back to a previously successful working model if it will save your business from going under.

How to Make Money Online for Beginners

How to make money online for beginners is a question that a lot of people completely new to the whole aspect of Internet Marketing type into Google’s search engine and expect to find answers.

Here at this Make Money Blog following on from my last post here at Make Money Blog, I’m going to give you some of those answers.

First of all, you need to learn the ropes. You have to do this before you can even begin to figure out how to  make money online because everything is relevant and nothing can be taken for granted. There are lots of big fish out there who love to eat up little fish.

They are the so-called experts of whom there are thousands, all vying with one another to grab every newcomer they can and suck them in to buying every product they can push onto them.

In a word, don’t listen to any of them. Do not buy the crap they are peddling because you don’t need 99% of it and very little of it will teach you anything that you cannot already get for free online.

This might sound strange coming from a Make Money type of blog, after all isn’t it the main objective to make money wherever and however you can?

No, it is not.

Especially when it comes from ripping people off to make that money. Its unethical and unneccessary. There are many ways to make money online and not all of them involve scamming people or selling them stuff they don’t need.

Ok, I have some ads in my sidebar just like everyone else does, but the ads I display are ones that I personally use and can vouch for. They are tools that enhance the money making abilities of my online business. This is something else you will discover as you start learning. This is a business and should be treated like a business.

That means you have to work hard, damned hard to turn it into a profitable business. There is no magic button that you can press and watch the money fall out of the sky.

There are some online business people who do very well from their online businesses and you could say that yes, they are successful and it might appear like the money really does fall out of the sky for them. But none of them got to where they are overnight and it takes everybody and I mean everybody a certain amount of time to reach teh stage where they can say that they honestly make their living from their online business.

Do I?

Not yet. I’ll be honest with you.

I make money online, of course I do and from a combination of the many different streams of income I derive from the Internet I do make a living from it. But not all those sources of income come from pure Internet Marketing.

The bulk of my income comes from freelance writing assignments, which is another way how to make money online. It is honest in that no one gets ripped off and you do an honest days work for honest money.

Another source of income is from my building websites and selling them. That is a relatively new venture and promises to be profitable, but like all things, will take time to build up.

Other sources of income are from advertising on my many websites and blogs. This is the part of Internet Marketing that interests most newcomers to the business, because it really is set and forget. But not quite. Even the set and forget websites that get a small stream of income from people finding the sites and clicking the ads need maintenance.

Sites need to be constantly promoted by getting links to them and adding fresh content every so often to keep them in good stead with the search engines who drive the all-important traffic to the sites. One of the sources of income that I don’t really get involved in but that can have some gain is in learning how to make money with PLR products. That link will take you to an excellent resource for just that!

And here is an important point that many newcomers just don’t get, especially if they find the wrong advice early on.

To begin with, you’ll need your own website or blog and there are several alternatives you can explore, from paid self hosted websites with your own domain name that you buy and pay for, or free hosted sites or blogs that cost you nothing but have the trade off that most will place their own ads on your site. Not all do, notably Blogger allows you to build your own blog for free and put your own ads on it.

Once you’ve built your cool site and put some monetisation on there, its no good sitting back and waiting for the world to find you. They won’t.

You need organic search traffic that the search engines, particularly Google send to you. Why? Because it is only organic search traffic that will click on your ads. The alternative to organic traffic is called social traffic that you can attract by using the many social networking sites like Facebook, Twitter, Stumbleupon etc.

Social traffic is great if you want to get a lot of people reading your blog and get your name known. It’s no good for making money.

Social traffic will not click on your ads, because they are just like you and probably have a site or sites just like yours as well. They know what ads are and they don’t want to buy your affiliate products because they can use their own affiliate links and get their own discount.

They won’t click your PPC ads because they know they’ll be sent to a site they don’t want to go to.

If you want to know how to make money online, you must attract organic traffic. The only way to do that is to rank highly in the search engines for keywords that people search on and that they will buy stuff with.

That is often NOT anything to do with how to make money online! This is a niche (a term used by Internet Marketers to describe a theme or topic of interest) in itself and is highly competitive. While there is money to be made in this niche – primarily because most newcomers find themselves here, just like you did – it is very competitive and takes far too much work to rise to the top.

Much better to choose a less competitive niche where you can sell products to people who are searching for them. Even then, there are some products that are highly competitive, such as weight loss, vitamins, ring tones, electronic gadgets, insurance, credit cards, loans, finance, mortgages etc. You get the picture.

Go for less competitive niches and you stand a much better chance of rising to the top of  Google’s index abd attracting visitors to yoru site. You won’t get as many as the top sites in the more competitive niches get, obviously, but you will get traffic and that traffic is much more likely to click on your ads and mak money for you.

There are several highly recommended resources for further information online where you can learn more in-depth tactics and techniques which will help you in your quest of how to make money online. One I cannot recommend more highly is Griz’s blog.

This is one of those free blogger blogs and the author make a pot of money from it and shows you how he does it all for free. No scams or misdirections, its all solid, relevant information that if you act upon it, you will make money online.

That’s it for now. I’ll be back with more posts later…