Plan to Make Money

When you plan to make money, all sorts of process start to happen that are necessary steps in the money making grand scheme of things. This post takes a sideways look at some of the ways in which you can plan to make money and some of the ways in which you can totally mess it up by not planning.

First, how to totally mess things up.

Lets take an example. Think about an already successful business that has proven itself over time to be long term and able to sustain growth thanks to a solid foundation laid at the original planning stage. Oh, I don’t know, an online company like, eBay for instance. Now eBay were doing very well under their original management team because they knew what they were doing and they proved it by creating the worlds biggest and best known online auction site.

Then changes happen and a new management team walk in and decide they want to change things because that’s what new management teams always want to do, just to prove they know better than their predecessors.

Except, in this case, the new team decided they were bigger than the affiliates that were driving all that traffic to their site and who helped the company to become what it had become. They decided they could expand the business their way and prune back the money they were paying their affiliates and keep it for themselves.

What they didn’t plan for, and this is and will be their biggest downfall, was that no matter how big or well know your company, if you are an online based business you need traffic to visit your website and keep on visiting your website in order that you can maintain the sales. Their first move was to take control of their affiliates, who previously were working through Commission Junction. EPN was created and eBay started handling their own affiliate affairs with the general consensus that reporting would get better. It got worse.

So then EPN started getting rid of all their biggest affiliates who were making the most money. Money that the eBay management team wanted to keep for themselves. Amazingly enough, they saw a drop in traffic to their website and a drop in sales.

To counter this, they changed the way in which affiliates sales were reported with the slant on more money for us, less for you. That rankled a lot of the remaining affiliates but they were in no position to argue, because it had become patently clear that any affiliates that started making waves seemed to quietly lose their accounts.

In the latest debacle, EPN sent all their affiliates an email yesterday (19th August) outlining a new reporting and assessment structure for affiliates, taking the onus away from a sale percentage, which in any affiliate program is the incentive to drive the traffic to make the sales, to be replaced with some kind of algorithmic assessment of the quality of the customer sent by the affiliate.

It sounds like and probably is the last nail in the coffin of the affiliate income derived from eBay and will force affiliates to change allegiance to programs where they can make money on sales, which is what they do. The upshot of all this is that because of ill considered planning, EPN will kill its business slowly as affiliates start promoting rival company products and filter customers away from eBay and towards companies such as Amazon. Would this have happened had they decided to seek professional assistance from a company that offers Ecommerce solutions instead of doing things themselves? Who knows, but one thing is certain, the old saying “if it ain’t broke don’t fix it” certainly applies in this example, because the new guys came along and took a successfully working business model and messed around with it until they broke it.

So there is a real life reason for careful planning in business. If you get it wrong, you stand to watch your business go down in flames. But if you get it right and carefully weigh up all the alternatives and possible outcomes of your actions, then you can strengthen your business in all directions and build a better, more sold foundation for growth and success. By making use of the services of an experienced Ecommerce consulting company, you can iron out any potential problems before they manifest. Or you can go it alone and hit and hope for the best.

Well, not all businesses will fail for being tweaked to see what works best and in fact some can truly blossom with the right kind of tinkering. One small change can see profits explode overnight and running a business is all about taking chances. But its also all about taking chances that might work and if they patently don’t work, then make sure you have a contingency plan up your sleeve or be ready to bit the bullet and revert back to a previously successful working model if it will save your business from going under.

Terry Didcott

Make Money Blog

Article Submissions Help You Make Money

Ok, the title in this post here at Make Money Blog should get you thinking about article submissions as a way of link building to your website which will result in you making money from the extra traffic.

For submitting articles to directories, there are two schools of thought from an SEO point of view. Some believe that duplicate content is ok, others don’t. I personally believe that there is some merit to using duplicates in low quality article directories, while keeping originals for the top directories like Ezinearticles.com (probably the best in terms of SEO).

Another alternative to article directories is something called infobarrel.com, which I use to submit original articles to. Articles rank well on their own thanks to the domain’s authority, giving good link juice. You can also earn extra cash from the adsense revenue share if you want to. Each article there is only really good for one link, but I’ve been seeing better results from only using a single link in an article rather than using multiple links.

Then there are the multiple article directories that are less well moderated than Ezinearticles and you can get away with sending spun articles to them with links in your resource box. The value of these links vary according to the authority of the article directory, but in general they are fairly low value. If you need a resource, then here is a list of article directories here: article-directories-list.blogspot.com that you can submit to.

A link is still a link and the more you can get, the better. remember to alternate your long tail keyword anchors so you don’t end up sending your site a thousand links all with the same anchor, or that will only get you penalized by Google.

If you want to send duplicate articles to these directories using automated software, you can, but Google generally ignores duplicate content and any links that are in there. The good news is that the other search engines don’t seem to mind and count all links, including no-follow. They all generate targeted traffic and are therefore relevant. They just don’t send you as much as Google.

The choice is yours at the end of the day and how much work you’re prepared to put in to make money and generate fewer quality links or just a ton of crappy ones!

Terry Didcott
Make Money Blog